How Strategic Is
Your Communications?

Question 02 — Communications Foundations

We have a consistent and compelling value proposition that differentiates us from peer organizations.

Question 03 — Communications Foundations

Senior leadership actively champions and participates in our communications efforts.

Question 04 — Communications Foundations

Our communications materials (annual reports, decks, website) present a unified, professional brand identity.

Question 05 — Communications Foundations

We proactively communicate our impact through stories, data, and testimonials on a regular cadence.

Question 06 — Communications Linked to Funding

Our communications strategy is explicitly designed to support donor acquisition and retention.

Question 07 — Communications Linked to Funding

We have tailored messaging for different donor segments (foundations, major donors, corporate partners).

Question 08 — Communications Linked to Funding

Our proposals and stewardship reports incorporate strong communications materials from our brand toolkit.

Question 09 — Communications Linked to Funding

We use storytelling deliberately to connect our mission to funding asks.

Question 10 — Communications Linked to Funding

Our communications team and fundraising team collaborate regularly on strategy and content.

Question 11 — Measurement & ROI

We track the performance of our communications efforts using defined KPIs.

Question 12 — Measurement & ROI

We measure the correlation between communications activities and donor engagement or giving.

Question 13 — Measurement & ROI

We can demonstrate the ROI of our communications investment to leadership or board.

Question 14 — Measurement & ROI

We regularly review and optimize our communications based on data and feedback.

Question 15 — Measurement & ROI

We have a system for capturing and sharing impact stories that feed directly into our fundraising pipeline.